Digital Marketing is getting more prominent as customers spend more time online.
Marketing has always been about reaching out to your target market. With the restriction to face-to-face interaction during the pandemic, digital platforms have become more prominent – making it the perfect space to meet your target market!
The digital world is dynamic, and so many new businesses jump online every day. You can find the most niche services on a marketplace or an ad for a home business in your Facebook and Instagram feed. Research what your competitors are doing on their digital platforms and level the playing field by improving your digital presence.
A mobile-friendly website is a must!
Digital marketing is not always about sales. Most of the time, digital marketing is about making your brand discovered and remembered. Having a well-designed and user-friendly digital presence helps customers learn about your company and products. There is an added value if they can interact with your business online, anywhere, anytime.
How do you perform on search engines?
There are approximately 8.5 billion searches performed each day on Google alone – 63% of them come from mobile phone searches!
This is another reason to ‘up’ your digital marketing game – evaluate your website SEO regularly to improve your search-ability on search engines.
Social media marketing is the new (and improved) billboard.
On average, people check their social media platforms daily. Thanks to social media algorithms, businesses can now reach their audience in a targeted and timely manner. Sounds easy, but if not executed with a strategic plan, your social media marketing efforts may get lost in a clutter of information provided to your market every day.
Unlike the traditional billboard or print placement, digital advertising also offers a cost-efficient option to suit your business. How much you want to spend is totally up to you!
Integrated digital marketing strategy results in new opportunities.
All the points above cannot stand alone to support your overall digital marketing goals. Your digital channels must speak to one another to give your customers a seamless journey.
Sometimes people find you online but do not need your products or services yet. But when they do, you want your business to be on top of their mind. Once you capture their interest, make it easy to continue their journey until you score a deal. All of those processes can be done on digital platforms.
We are passionate about all things digital. Chat to us now to discover ways to improve your business efficiency and discoverability!
