Founded in 1984 by Ron Fitton, Fitton Insurance Brokers Australia is a family-run regional insurance brokerage based in Toowoomba, Queensland. As a member of Steadfast Group, the largest general insurance broker network in Australasia, Fitton Insurance Brokers prides itself on providing an extensive selection of insurance covers that are tailored to the unique needs of each client, including Business, Farm, Horse, and Personal insurances. Furthermore, the company has become a Coverholder at Llyod’s since 1993, expanding its reach and expertise in providing top-notch insurance solutions.
The Challenge
Fragmented Marketing Strategy and Hard to track Marketing Expenses
Fitton Insurance Brokers acknowledged the pivotal role of effective marketing strategies in driving business growth. However, as a lean organisation focused on expanding its client base, Ron frequently encountered the challenge of juggling multiple marketing responsibilities single-handedly. From planning social media content and advertising placements to managing event sponsorships and the day-to-day operations of the business, Ron was overwhelmed by the demands of wearing numerous hats. It was clear to Ron that he needed to find a partner who can act as his extended team and provide end-to-end marketing support so he can focus on his core business.
THE SOLUTION
Dedicated Marketing Team with Predictable Expenses
Working with Conscierra on a retainer basis enabled Ron to quickly scale his company’s marketing efforts and better plan the allocation of resources for different marketing campaigns and initiatives. Some of the positive results include:
- Dedicated team of marketing experts: Ron can leverage the different marketing skills of the Conscierra team. This enables him to tackle any marketing needs coming his way be it a rebranding initiative, a website redesign, or planning for marketing content.
- Creative Marketing Campaigns: Conscierra is able to take Ron’s vision and transform them into reality with engaging marketing campaigns tailored to Fitton Insurance Brokers’ audience. These campaigns focused on enhancing brand awareness and driving customer engagement across various online platforms.
- Data-Driven Insights: Leveraging common analytics tools, Conscierra provided Fitton Insurance Brokers with valuable data-driven insights. These insights helped optimise marketing strategies, refine target audience segmentation and media buying options to maximise return on investment (ROI).
- Enhanced Brand Presence and Improved Online Visibility: Creative campaigns and strategic marketing and SEO initiatives, significantly elevated Fitton Insurance Brokers’ online presence, increasing brand visibility and recognition among their target audience, as well as bringing higher traffic to their website. Three months into the retainer, Fitton Insurance Brokers witnessed impressive growth metrics across their LinkedIn and Facebook platforms.
- Streamlined Operations: By outsourcing Fitton Insurance Brokers’ marketing efforts to Conscierra, it frees up Ron’s time which he can then use to focus on running his business. This leads to optimised Fitton Insurance Brokers’ operations as well as enhancing efficiency and productivity across the board.
“Conscierra has provided us with sound advice and been instrumental in elevating our brand presence and driving customer engagement,” said Ron Fitton, Founder and Managing Director, Fitton Insurance. “Whether it’s SEO, social media management, or email marketing, they consistently deliver results that exceed our expectations. We wholeheartedly recommend Conscierra to any business seeking top-notch IT and marketing solutions.”
Get in touch with Conscierra to discover how we can enhance your online presence.
