Over Four Decades of Tailored Investment and Administrative Solutions in the Australian Marketplace
Established in 1998, Odydive is now one of the few distinguished PADI 5-star IDC centres located in Jakarta, Indonesia. Specialised in providing PADI certifications and diving lessons, the company offers a comprehensive range of services catering to both recreational and professional divers. With a team of nine dedicated employees, including three full-time instructors and various freelance personnel, Odydive partners with local destinations and resorts to offer diving experiences in exotic locations such as Bali, Labuan Bajo, Alor, Maratua, Bandanaira, Raja Ampat, and many more across Indonesia.
The Challenge
AN UNEXPLORED SEA OF OPPORTUNITIES
As international borders reopened post-COVID-19 and dive tourism bouncing back, Lucia Palupi, Director of Odydive, felt it was time to review the company’s marketing strategy to drive better business results.
“We used to mainly focus on our daily operations, that is ensuring our diving centre as well as physical and online stores are running smoothly. However, we realised that we have neglected areas of the business that did not directly impact our bottom line such as our website, which was not generating meaningful conversions with customers to fuel business growth. Now, we’re shifting gears to focus more on digital marketing,” said Lucia.
With a diverse range of offerings including courses, certifications, diving trips, and dive gear retail, along with juggling various roles such as operations management, finance, and business development, all while being a full-time diving instructor, Lucia reached out to Conscierra to help optimise their website to truly represent the business and attract potential customers.
THE SOLUTION
A DEEP DIVE TOWARDS ODYDIVE’S CUSTOMER JOURNEY AND MULTIPLE TOUCHPOINTS
- Customer Journey Mapping: Conscierra conducted in-depth research to understand Odydive’s target audience personas and their journey from awareness to conversion. Recommendations were made to showcase content based on the customer’s diving experience level, helping to identify key touchpoints and opportunities for engagement and conversion.
- Marketing Funnel Optimisation: By analysing the history of Odydive’s successful and unsuccessful marketing strategies, Conscierra refined Odydive’s marketing funnel, focusing on enhancing lead generation, nurturing, and conversion strategies. This process involved seamlessly integrating Odydive’s digital channels into compelling call-to-action buttons and links strategically placed across their website.
- Website Revamp: Conscierra redesigned Odydive’s website to align with the optimised customer journey. This involved creating an intuitive user interface, compelling content, and seamless navigation to effectively showcase Odydive’s services and drive conversions.
Conscierra’s strategic approach to optimising Odydive’s customer journey, marketing funnel, and website proved instrumental in driving tangible results. By understanding Odydive’s unique needs and implementing tailored solutions, Conscierra empowered them to effectively connect with their audience, drive conversions, and achieve sustainable growth in a competitive market landscape.
“Partnering with Conscierra has been a game-changer for our digital footprint. Their expertise in website development has elevated our online platform to new heights, making it not only informative and sleek but also a true reflection of the comprehensive services we offer at Odydive,” said Michael Sjukrie, PADI Course Director at Odydive.
Get in touch with Conscierra to discover how we can enhance your online presence.
